From the Events -> Create Events tab you can start creating your events. Click on the Create Event tab to start setting up the details of your event bookings page.
Once you click on Create Events the event creation screen will open on your right hand side pane.
Provide your events overview
Banner Upload — The first step you would need to do is upload an event banner in JPEG or PNG file format. This creative should be at least 1140 pixels in height, 330 pixels in width and should be no larger than 2 MB in size. For this you need to click on the upload banner button , navigate to the appropriate folder in your computer, select the file and click on open to upload.
Select Franchise — if you are creating this event on behalf of one of your franchises select the relevant franchise from the dropdown to split and organize your event payments as per your pre-defined split. To know more about how to add franchises to your account Read more.
Select Vendor — If you have a particular vendor involved in helping you to execute your event, you can select them from the dropdown to split and notify them of event payments during bookings. For example, if the vendor for your event venue needs to be paid during the event booking phase they can be selected from the dropdown and all incoming event booking payments can be split as per a predefined amount or percentage. To know more about how to add vendors to your account Read more.
Event Title — This is a mandatory field in which you have to type in the name of your event. This name is displayed on all your event tickets and reporting.
Occurrence of event — Here you can choose the duration of your event . You can select the number of days your event is going to run for and thus accordingly setup your packages and ticketing. For example if your event is being held only on a single day with one time slot, your occurrence of event should be set to 1.
If your event is being held over multiple days you can input the occurrence as per the days the event.
Similarly, if your event is spread across multiple days and has more than one-time slot in each day that too can be handled by setting the occurrence accordingly.
Choose date(s) — In this field you can select the date and timings of your event. Based on the occurrence of event field if you have kept the event occurrence as 1 day you need to select one date and time.
Similarly if you have selected the event occurrence as 2 days you will need to input the date and timings for both days.
Stop bookings for event before — This field is used to control when you would like to stop your patrons from booking tickets before the day of your event. As an example if your event is on the 1st of April 2020 and you would like to stop accepting bookings 2 days before the event starts you can set this field as 2 days. This will then not allow your patrons to book tickets for your event post the 29th of March 2020.
Booking Unit — This is a mandatory field where you decide the booking unit of your event. Here you can choose the terminology that is suitable for your event. For example If you are holding an event at a venue that has reserved seating options you can use seat as a booking unit. If you need to sell a product through the event listing quantity is the apt selection. The ticket booking unit can be used when you have an event that has multiple admission categories and you would like to keep the booking unit terminology universal.
Venue — In this field you need put in the location of where your event is being held.
Artist — Key in your artist list by comma separating them for ex. A. R. Rahman, Jay-Z. If Artists is not a relevant label for your event you could change this to an appropriate term for your event such as speaker, performer etc.
Description — Enter a detailed description of your event. You can format your event description text using the options present in the toolbar.
Social media tags
Alt title — Event title entered in this field will appear as the title when you share this link on Facebook and other social networking platforms.
Short description — Event description entered here will appear as the description under your title when you share this link on Facebook and other social networking platforms.
Capture your attendee details
Capture Payee details — Using this section you can decide the details you would like to capture on the payment page of the person making the payment for this event bookings. You can add and remove fields by clicking the + Add button and checking or unchecking the relevant fields.
Capture Attendees details — Use this section to collect information about the patrons attending your event. You can add fields such as name, age, city, custom fields etc. Any information that you need from the patrons for your event can be requested from the patron during booking. For example, if you are hosting an event where you would like to know the age of patrons attending your event , simply click on the + Add button and check the age fields . These fields can also be made mandatory or non mandatory for your patrons by checking or unchecking the mandatory column in the select display column popup. Once you are satisfied with your selection click on the Done button to confirm your selection. For details on how to create Custom Fields to select in your attendees details. Read more.
Setup packages for your event
An event typically may have one or more packages. Packages help you setup differential pricing for your event based on seating or facilities made available to your attendee. The Package panel helps you configure your one or multiple packages as per your event.
Category Name — This is useful if you have more than 4-5 packages in one event. It helps you logically group the packages into simple buckets. This allows your customer to navigate to the package grouping of their interest immediately. The lowest & highest price from the package grouping will be automatically shown in the event view page.
You can add new packages by clicking the Add button and group your packages. Once added you can choose the Category name from the drop down. For example you can categorize your bookings by age, say under 21 and over 21 categories or by access, say General access and VIP access. You can add categories by clicking on the +Add new button.
Package Name — Name of the package offered to your customer in your event. For ex. Gold seating, Premier seating, etc.
Package Description — Describe the details of these packages, as in what the patron is entitled once they purchase this package.
Available Seats — Enter the number of seats available for your package. If customers buy out all the available seats from a package, the package will stop appearing in your event. Keep this as 0 if you have unlimited seats for a package.
Min Seats & Max Seats — Minimum and maximum tickets or seats one customer can purchase while making a booking.
Pricing type — This section helps you to choose between Standard, Flexible or Free pricing types.
Standard pricing type is the most commonly used pricing type. Select this option when you have fixed pricing for your event tickets.
Flexible pricing type is useful if you would like your audience to decide how much they want to pay to attend the event. Mostly, applicable if you are creating an event for a NGO or an event to collect donations for a cause. If you change the Pricing Type to Flexible, you will be provided two boxes to enter the Min amount & Max amount. Your users can pay any amount between the minimum and maximum amounts entered by you.
Free pricing type allows you to host free events online. For Free events your customer is not required to make a payment to register for the event. Customers need to simply enter their registration details like Name, Age and Mobile Number to register for Free events. Using Swipez you can host free events at no cost.
Price — Enter the desired price for your package excluding the tax component.
Tax (If applicable) — Enter the tax label applicable & Tax (in percentage) if applicable to the package.
Coupon — If you'd like to to create coupons and provide discount to a chosen set of customers. You can use the Coupon drop down and choose a coupon which can be applied to the package you are creating. For details on how to create a coupon Read more.
Package type — Here you can assign the dates your package will be available. If you select Normal Pass you will be given a choice to choose the dates the package is available for. If you select a Season Pass then your current package will be applicable for all days i.e. giving your customer access to your event for all the days the event is running.
With this you have setup your first package. Now, you can add more packages using the Clone or Add button at the top of the package creation panel. The Clone button will simply copy the current package contents into a new package panel. You can change this cloned package without having to fill in the unchanged values again.
Coupon details — Use this function if you'd like one coupon to be applicable for all the packages you have added to your event.
Terms & Conditions — Events typically need a set of terms and conditions and a cancellation policy. Enter your event’s T&C and Cancellation policy in the rich text boxes provided. This will be shown to the user in your event landing page.
Hit Save at the bottom of the event creation page to create your event. Upon creation, you will be presented with a short link for your event. This short link makes it easy to share your event via WhatsApp and post your event link to social platforms like Facebook.
You’ve now created an event using Swipez. Super job!
When you’re ready, you can start sharing the event link on your social networks. You will be notified via Email & SMS once your bookings start rolling in. To figure out how many bookings have been made, edit or manage your event and how to manage your box office on the day of your event, check out the following article.